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Terms of Service (Rules)
  1. Basic definitions:
    1. Rules - this document that defines the main rights, obligations and responsibilities of the Service and the Customer.
    2. Service – an advertising campaign automation system developed by ADTOOLS LTD (ADTOOLS LTD, 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ), which includes a service for preparing, launching and paying for advertising campaigns at Google, FB, Instagram, Bing and other advertising platforms.
    3. Customer - a person / legal entity that has followed the registration / sign up link on theadtools.com website, indicated / confirmed their login details and accepted these Rules.
    4. The Service Website is an information resource on the Internet at theadtools.com domain address and corresponding subdomains.
  2. By registering on the Service and using the Service, the Customer fully and unconditionally agrees to the Privacy policy and these Rules.
  3. The Customer is obliged to provide the Service with his exact identification data, which the Service requests in the interface of the personal account on the Service Website, or immediately upon request of the Service in a chat or email.
  4. The Customer undertakes not to use the Service to advertise prohibited/illegal goods, services, or actions.
  5. The Customer undertakes not to post on their information resources (websites, social media accounts) advertised using the Service:
    1. advertising or other information about prohibited/illegal goods, services, activities, as well as links to such materials.
    2. texts, wordings, images, video and other media prohibited by advertising legislation and other regulations;
    3. trademarks and other distinguishing features of third parties without their consent.
    4. offensive, racist, discriminatory, divisive, or other degrading material.
  6. The Service declares, and the Customer agrees, that due to special regulation and additional costs, the Service does not have the practical ability to serve PEP (politically exposed persons), as well as political parties and other political entities. In this regard, the Customer undertakes not to place political manifestos, appeals, other political materials on its information resources (websites, social media accounts) advertised through the Service. Knowing this, the Customer confirms that the Customer is not a PEP, otherwise the Customer should not use the Service.
  7. The Customer is obliged to ensure that the offers / special offers chosen by the Customer from the options offered by the Service, or added by the Customer independently, must correspond to reality, be legal, and not contradict advertising laws and other regulatory documents.
  8. The Customer is solely responsible to the Service, Service’s counterparties, government agencies and any third parties for the content of their information resources (websites, social media accounts) advertised using the Service, in the event of any claims and requirements for this content, as well as the occurrence disputes about it and fines / compensation for misuse of content or other prohibited publications. If the Service is involved as a party to the conflict and any financial obligations are imposed on it as a result of the Customer’s violation of any requirements for publishing content on its information resources, the Customer undertakes to compensate the Service for all costs / losses incurred in connection with this.
  9. Official communications between the Customer and the Service can take place through a chat after the Customer passes authentication in his personal account on the Service Website, as well as at the email address specified by the Customer when registering in the Service.
  10. The Service does not guarantee customer support by phone.
  11. Payment for the services of the Service and depositing funds to finance advertising campaigns can be made by the Customer in several ways (if the Service currently has the technical capability): by bank card, direct debit, bank payment using an invoice issued by the Service, other accepted methods. Financial transactions are conducted by accredited financial service providers.
  12. If there is a technical implementation on the Service, it is possible to issue a long-term subscription that automatically charges a fee from the Customer at a specified frequency. Details and parameters of the subscription are provided to the Customer by the Service before its execution. By subscribing, the Customer agrees with its parameters. If a decision is made to cancel the subscription, the Customer uses the corresponding function in his personal account on the Service Website.
  13. When paying for the services of the Service or crediting funds to the personal account, the Customer expresses full and unconditional consent to the tariffs of the Service published in the personal account on the Service website.
  14. Refund of the money paid by the Customer at the request of the Customer is made solely at the discretion of the Service.
  15. By decision of the Service, the refund of funds to the Customer can be carried out by the Service either in full or in part (proportionate to the elapsed term of the running advertising campaign or according to the expenses actually incurred), for a separate service within the advertising campaign or for the entire complex solution for the tariff. The Customer agrees that the Service is not obliged to provide the Customer with the details of accruals of the refund.
  16. The Service has the right, on its own initiative, to make a refund to the Customer.
  17. With a full refund of funds, all obligations of the Service to the Customer are considered fulfilled, no new obligations arise, the continuation of any actions from the Service is not required.
  18. The Customer agrees that the texts of advertising offers generated by the Service for the Customer's advertising campaigns are generated automatically by the Service and may not fully correspond to the actual offers of the Customer. If such inconsistencies are found in the placed advertisement, the Customer has the right to report this to the Service. The Service considers requests of this kind within 3 business days and, at its discretion, may change the parameters of the Customer's advertising campaign.
  19. The advertising platform (one or more) for placing each specific advertising campaign of the Customer is chosen by the Service at its discretion. The Customer agrees that the Service is not obliged to disclose the logic of choosing advertising platforms for placing an advertising campaign.
  20. The choice of the number of ads, ad formats, the composition and content of ads, the relative number of certain advertising placements, the details of advertising campaign targeting and its other settings are assigned by the algorithms of the Service. The Customer agrees that the Service is not obliged to disclose either the actual settings of the advertising campaign, or the algorithms or principles by which these settings are made.
  21. Images / photo (“Content”)
    1. In the process of generating data for an advertising campaign, the Service offers the Content for use in advertisements. The service notifies the Customer that the image library is provided by Shutterstock (Shutterstock, Inc., 350 Fifth Avenue, 21st Floor, New York, New York 10118).
    2. Shutterstock grants to Customer who licenses an item images / photo (Content) through the Service an individual, irrevocable, non-exclusive, non-transferable, right, throughout the world, in perpetuity, to use such Content, or any part thereof, solely as incorporated into digital ads campaigns created and distributed by the Customer using the Service.
    3. Customer shall not use any content:
      1. Except solely as incorporated into the products created and distributed using the Service or otherwise download any Content in its original, unaltered form outside the Service.
      2. together with pornographic, defamatory, or unlawful content or in such a manner that it infringes upon any third party’s trademark or intellectual property rights.
      3. portraying any person depicted therein (a "Model") in a way that a reasonable person would find offensive, including but not limited to depicting a Model: a) in connection with pornography, "adult videos", adult entertainment venues, escort services, dating services, or the like; b) in connection with the advertisement or promotion of tobacco products; c) as endorsing a political party, candidate, elected official, or opinion; d) as suffering from, or medicating for, a physical or mental ailment; or e) engaging in immoral or criminal activities.
      4. as a trademark, service mark, or logo.
    4. The Customer is not allowed to download or otherwise access the raw Content data files outside of the Service.
    5. Nothing contained herein shall be deemed to transfer the copyright to any Content to Customer. Shutterstock and/or the various artists who provide Content to Shutterstock own all rights, including the copyrights in and to the Content, and reserve all rights in and to the Content not expressly granted hereunder.
    6. Shutterstock Content and related metadata shall be considered “Shutterstock IP” hereunder.
  22. The Service undertakes to comply with the GDPR rules and to protect data in accordance with the Privacy policy accepted by the Customer.
  23. The Service has the right, at its discretion, to suspend and restart the Customer's advertising campaign.
  24. The Service does not bear any responsibility for the consequences of suspending or resuming the current advertising campaigns of the Customer, no matter what these consequences may be.
  25. The Customer is aware that the preliminary estimates of the effectiveness of the advertising campaign, shown by the Service in the Customer's personal account on the Service Website, are based on generalized statistics of advertising platforms, and are not guaranteed by the Service.
  26. The Customer agrees that the effectiveness of an advertising campaign depends on many factors, many of which are beyond the control of the Service, in particular: the competitive environment in the Customer's business industry, the seasonal factor, the launch of advertising campaigns by the Customer's competitors, the quality and current price level of the Customer and the competitors, regulators, background events, weather, and so on. The Customer also unconditionally acknowledges that the Service is not responsible for the actual results of a particular advertising campaign of the Customer.
  27. If the Customer is dissatisfied with the results of the current advertising campaign, the Customer has the right to contact the Service with a proposal: to suspend the advertising campaign, to make changes to the advertising campaign. The Service, at its discretion, has the right to reject the Customer's request or execute it partially or completely. The Customer acknowledges and agrees that the business model of the Service is based on a high degree of automation, and therefore individual requests regarding the Customer's advertising campaigns are not required to be satisfied by the Service.
  28. ADTOOLS LTD’s total maximum obligation and liability for each claim arising out of the use of the Service shall be limited to the amount of money paid by Customer deducted by the money spent to finance ads campaign on the ads platforms.
  29. The Customer and the Service shall endeavor to resolve any disputes through negotiations. If it is impossible to reach an agreement, disputes are resolved in the court of London.