Last updated on July 22nd, 2024.
This document explains what Cookies are and how We (The AdTools, theadtools.com) use them to achieve goals listed below. You should read this policy so You can understand what types of cookies We use, the information We collect using Cookies and how that information is used.
What are the Cookies?Cookies are files that are created on Your device by the web browser. Websites may use these files to store and read various information that is consistent between visits, such as session id, preferences, referrer name, promo code, etc.
Cookies do not directly contain any information that personally identifies a user, such as email, name or address, but they may be
linked to personal information We (or vendors listed below) store in databases. For further information on how We use, store and keep your personal data securely, see our
Privacy Policy.
All Cookies have expiration date. Depending on the purpose it can range from a few minutes to a couple of years. Some of the purposes for which Cookies are used may require Your consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
DefinitionsFor the purposes of this Cookies Policy:
- “Company” (referred to as either "Company", "We", "Us" or "Our" in this Cookie Policy) refers to AdTools Ltd., a company registered at 71-75 Shelton Street, Covent Garden, London, United Kingdom.
- “Website” refers to https://theadtools.com and any of it's sub-domains, such as https://pro.theadtools.com and https://app.theadtools.com
- "Service" - service provided by Website
- “You” ("User", "Data Subject") means the individual accessing or using the Website, or a company, or any legal entity on behalf of which such individual is accessing or using the Website, as applicable.
- “Cookies” are files that are placed on Your computer or mobile device by a web browser. Websites may use these files to store various information that keeps track of you or your preferences between visits. For example, session id, preferred theme, name of referral, promo codes, etc.
- "Personal Data" (or "Data") means any information that directly, indirectly, or in connection with other information allows for the identification of User.
- "Usage Data" is information collected automatically through Website (or third-party services employed by Website), which can include:
- metadata of request made by User, like IP address, time, method
- device and operating system parameters exposed by the browser.
- the country of origin
- metadata of response sent by the server
- details about the path followed within the Application with special reference to the sequence of pages visited
The use of the CookiesNecessaryPurpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.
Session and ConsentThese Cookies allow You to sign in and use the Website, as well keep the track of Your choices regarding Cookies.
Owned by: Us
Personal Data processed: User ID.
Place of processing: London, UK –
Privacy Policy.
Storage duration:
- sid: 1 month
- consent_settings: 1 year
SupportThese Cookies allow You to communicate with Us through chat and get assistance regarding Website. We use integrated chat service provided by Chatwoot Inc. (
Privacy Policy). However, we use self-hosted version of their software, which means data never leaves our infrastructure.
Owned by: Us
Personal Data processed: User ID.
Place of processing: London, UK –
Privacy Policy.
Storage duration:
- chatwoot_session: duration of the session
- cw_conversation: 1 year
- cw_user_*: 1 year
Feature-togglingThese Cookies allow Us to dynamically enable or disable certain features of Website to incorporate them gradually for a percentage of Users without disrupting the Service globally.
Owned by: Us.
Personal Data processed: Usage Data, User ID.
Place of processing: London, UK –
Privacy Policy.
Storage duration:
AnalyticsCookies described in this section enable Us to monitor and analyze web traffic and User behavior with the goal of improving the Service.
Google Tag ManagerGoogle Tag Manager is a service provided by Google Ireland Ltd. ("Google"). It helps Us manage the tags (or scripts) needed on Website in a centralized fashion. This results in the Users' Data flowing through this service, potentially resulting in the retention of this Data.
Owned by: Google Ireland Ltd.
Personal Data processed: Usage Data, User ID.
Place of processing: Ireland –
Privacy Policy.
Storage duration:
- FPGSID: 1 hour
- FPID: 13 months
- FPLC: 1 day
Google AnalyticsGoogle Analytics is a web analysis service provided by Google Ireland Ltd. Google utilizes the Data collected to track and examine the use of Website, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
Owned by: Google Ireland Ltd.
Personal Data processed: Usage Data, User ID.
Place of processing: Ireland –
Privacy Policy –
Opt Out.
Storage duration:
- AMP_TOKEN: 1 hour
- __utma: 2 years
- __utmb: 30 minutes
- __utmc: duration of the session
- __utmt: 10 minutes
- __utmv: 2 years
- __utmz: 7 months
- _ga: 2 years
- _gac*: 3 months
- _gat: 1 minute
- _gid: 1 day
SentrySentry is a service provided by Functional Software, Inc. It allows Us to be aware about any technical issues You may be experiencing while using Website. It also provides Us with session recordings (with any identifiable Data redacted) of some portion of Users. We use these recordings to analyse User behavior and improve the Service.
Owned by: Functional Software, Inc.
Personal Data processed: Usage Data, User ID.
Place of processing: United States –
Privacy Policy.
Storage duration:
- <INTERNAL_SENTRY_ID>: 1 day
Google Ads conversion trackingGoogle Ads conversion tracking is an analytics service provided by Google Ireland Ltd. that connects data from the Google Ads advertising network with actions performed on this Website.
Owned by: Google Ireland Ltd.
Personal Data processed: Usage Data.
Place of processing: Ireland –
Privacy Policy.
Storage duration:
Facebook Ads conversion trackingFacebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Meta Platforms Ireland Ltd. that connects data from the Meta advertising network with actions performed on this Website. The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.
Owned by: Meta Platforms Ireland Ltd.
Personal Data processed: Usage Data.
Place of processing: Ireland –
Privacy Policy.
Storage duration:
- _fbp: 3 months
- fr: 3 months
Remarketing and behavioral targetingRemarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google Ireland Ltd. that connects the tracking activity performed by Google Analytics and its Trackers with the Google Ads advertising network and the Doubleclick Cookie.
Owned by: Google Ireland Ltd.
Personal Data processed: Usage Data.
Place of processing: Ireland –
Privacy Policy –
Opt Out.
Storage duration:
- _gac*: 3 months
- _gcl_*: 3 months
Your Choices Regarding CookiesUse of Essential Cookies is mandatory to use Our Service. You may opt-in to allow Analytics and Marketing cookies. To do so, use "Cookie settings" button at the bottom left corner, then select desired preferences and press "Save & Close".
Since the use of third-party Cookies through Website cannot be fully controlled by Us, any specific references to third-party Cookies are to be considered indicative. In order to obtain complete information, please consult the privacy policies of the respective third-party services listed in this document.
Locating Tracker SettingsInformation about how to manage Cookies in the most commonly used browsers:
For any other web browser, please visit your web browser's official documentation.
Contact UsIf You have any questions about this Cookie Policy, please send us an email at
[email protected]