10 Best Google Ads Management Tools To Try in 2024

With more businesses vying for online consumers' attention, you need the right tools and strategies to optimize your Google Ads campaigns.

That’s why Google Ads management tools can come in handy to achieve your marketing goals with maximum efficiency and stay ahead of the competition.

Read on to learn more about the tools, and take a peek at our list of the 10 best Google Ads management tools for optimizing your campaigns seamlessly.

Let’s dive in!

3 Key Benefits of Google Ads Management Tools

If we were to sum up Google Ads management tools’ benefits in 2 words, it would be efficiency and effectiveness.

Thanks to their versatile nature and implementation, these tools can also help you:

✨ Do better targeting by aiming your audience's demographics, interests, and behaviors with highly relevant ads.

✨ Optimize your campaigns for better performance, better engagement, and, consequently, increased ROI.

✨ Track performance and monitor key metrics such as click-through rates, conversion rates, and cost per click more efficiently.

10 Best Google Ads Management Tools To Boost Your Campaigns in 2024

Since Google Ads management tools come in many shapes and sizes, we’ve curated a list of top tools in the following categories:

• Keyword Research Tools,

• Analytics and Reporting Tools and

• Ad Campaign Optimization Tools.

Also, before we move on, here’s a quick overview of each tool, its main characteristics, and its price.

*All pros and cons are based on user reviews on G2, GetApp, Capterra, and Trustpilot.

1. ADTools - Best All-in-One Solution

ADTools is an ad management tool that allows you to create and run campaigns from a centralized hub. 

The three axes that ADTools revolves around are speed, efficiency and cost-saving.

Although the tool caters to eCommerce, it is versatile and can be used by small businesses in general.

The biggest advantage of ADTools is that you can create all campaigns at once without creating a separate one for Facebook, Instagram, etc.

This is especially practical if you create the same campaigns for different platforms.

The intuitive and beginner-friendly platform allows you to create ad campaigns in under 5 minutes.

Furthermore, ADTools analyzes the URL you've entered to determine your business niche, what keywords will be useful in your ads, and if there are any images to use within the ads.

Key Features

✨ AI Visuals - Choose from our pre-selected headlines and pick images from your website or our library.

✨ Smart Budget Balancing - Automatically determines how to relocate your ad resources and budget depending on the campaign performance.

✨ Unified dashboard - Provides a centralized place with all the relevant metrics to help you measure performance easily.

✨ Analytics - Visual representation of how your campaign progresses, including metrics, performance, etc., in real time.

✨ Target Region Selection - Allows you to choose the right location for your advertising and maximize your advertising impact.

You can even target a city by including a postcode, which many similar tools can’t do.

Moreover, ADTools also provides an additional solution, ADTools PRO, focusing on agencies and offering advanced features for:

• Easy Creative Content Creation

• Cost-effective and AI-powered keyword selection and optimization.

• Captivating visual Ad previews.

• Smart budget management.

Pricing

ADTools offers three minimum budget options for a month-long ad campaign: a minimum of £500 and a service charge of £20.

However, if you opt for ADTools PRO, you can get a Free Start with access to all features with 1000 trial tokens for AI-generated content. 

if you wish to continue using ADTools PRO after you’ve used these tokens, you’ll pay a monthly fee of $49 and $10 for a pack of 1,000 tokens for AI-generated content.

2. Google Keyword Planner

Google Keyword Planner is a tool that helps you find the best keywords for your Ads by providing suggestions based on your input.

Thus, you can discover new keywords and narrow your search. 

For example, you can refine your keyword list by:

• Adding or removing keywords, 

• Adjusting filters such as location and language, and 

• Selecting keyword match types (exact, phrase, or broad match).

You can also organize your keywords in ad groups to create targeted ads for each group.

Key Features

✨ Keyword Forecast - Shows the number of conversions, clicks, or impressions you’ll likely get for your keywords.

✨ Keyword Analysis - Provides insights into how often people search for certain terms and how those searches have changed over time.

✨ Bid Estimates - Suggests bid estimates for each keyword to determine your advertising budget and allows you to test target keywords against a fixed budget.

✨ Ad Planning - Enables you to add your keywords to your advertising plan and turn it into a campaign you can launch.

Pricing

The tool is free - you just need your Google Ads account.

3. Google Trends

Google Trends allows you to see the popularity of search queries on Google Search over a period of time.

Thus, you can:

• Keep up with the latest trends, 

• Measure the interest in a particular topic, 

• Analyze seasonal patterns and 

• Compare various keywords and topics.

Key Features

✨ Related queries - Provides a list of related queries for any given keyword or topic to discover potential new keywords or find more detailed information on a particular topic.

✨ Geographic data - Provide geographic data on search terms and topics, allowing you to see which locations are most interested in particular queries.

✨ Real-time data - Show real-time data on how popular search terms and topics are, so you can quickly adjust your search strategies based on current audience interests.

✨ Category filters - Enables you to filter search results by categories, such as entertainment, business, sports, health, etc.

Pricing

Google Trends is free to use - you only need a Google account.

4. Answer The Public

Although Answer The Public isn’t a Google Ads management tool per se, it’s found its place on our list because it can provide keyword ideas for your ad campaigns.

Thus, it can help you generate keyword ideas based on the most commonly searched questions on Google.

You can also create folders to organize your research and get all of your terms relating to a project or client in one place, called Collections.

Furthermore, it allows you to export your results to CSV files.

Key Features

✨ Query Results - Generates a list of the most commonly searched questions related to your input keyword.

✨ Search Listening Alerts - Track shifts in brand perceptions, spot seasonal trends and track your competitors by setting up alerts for their brand or product names.

✨ Data Comparison - Enables you to compare search behavior changes over time in your research.

✨ Filtering Options - Allow you to hide individual results or entire branches irrelevant to your search.

Pricing

Answer The Public has a Free Plan with 3 daily searches and 3 Premium Plans, ranging from $9 to $199 monthly. Each Premium Plan comes with a Free Trial.

5. Looker Studio

Looker Studio allows you to visually display data from multiple sources by accessing data from 1000+ data sets, such as Google Analytics, Google Ads, Google Ad Manager, etc.

Thus, it converts collected data into various graphs, charts, bars, funnels, maps, pies, reports, etc.

In addition, you can share your reports and dashboards and collaborate in real time. 

Key Features

✨ Reporting - Allows you to create and further customize reports, add your own data source, set the default date range, filter your data, etc.

✨ Data Connecting - Enables you to bring multiple data sources together in a single report or dashboard.

✨ Sharing Options -  Allows you to edit permissions and share your reports and data sources the same way you share docs, spreadsheets, and slides. 

✨ Measuring - Measures parameters like number of users, geo-location, browsers and operating systems used, demographics, etc.

Pricing

Looker Studio is free to use.

6. Supermetrics

Supermetrics is a data management and analytics tool that collects and analyzes data from multiple online platforms and sources in one place.

It allows you to integrate with 150+ platforms, such as Google Analytics, Facebook Ads, Instagram, etc., and turn granular data into reports.

Key Features

✨ Automated marketing reporting - Automates the process of importing and analyzing data from different sources to your spreadsheets and dashboards.

✨ Data analysis - Provides a range of data analysis features, including goal tracking, data visualization, and trend monitoring.

✨ Unified dashboard -  Enables you to have all your data in one place to track your KPIs, analyze why they go up or down, and decide what works or doesn’t.

✨ Budget pacing - Compares your actual spend across all channels and campaigns against the budget allocated.

Pricing

Supermetrics offers two different pricing plans: one for Marketing Intelligence Cloud, with prices available upon request, and one for Destination Plans.

Destination Plans have 4 Premium options, ranging from $29 to $999 monthly.

7. Swydo

Swydo is a reporting, monitoring, and workflow automation tool that allows you to create custom reports and track your campaigns’ performance across multiple channels.

Its core features belong to 2 main categories:

• Reporting and

• Monitoring.

It allows you to create reports in 14 languages and customize reports, URLs, and emails to reflect your branding, providing a complete white-label solution.

Key Features

✨ Automated report generator - Offers dynamic report templates to edit and change reports and adapt it to your needs.

✨ Goal tracking - Allows you to set and track campaign KPIs and goals by defining measurable targets.

✨ Monitoring - Enables you to monitor campaign performance in one location, use KPI status filters, set up alert notifications, etc.

✨ Integrations - Allows you to connect your data sources into one dashboard or report.

Pricing

Swydo has 1 Plan with the pricing depending on the number of data sources. It costs $49 per month for 10 sources and has a 14-day Free Trial.

8. Opteo

Opteo is a Google Ads management tool that helps you optimize your Google Ads campaigns more efficiently.

Therefore, it provides automation features to:

• Simplify the process of optimizing ads, 

• Manage bids, and 

• Reduce unnecessary spend.

Furthermore, you can adjust product group bids based on target ROAS and conversion data. 

Key Features

✨ Improvements - Smart recommendations that help you manage keywords, write ads, run ad tests, etc.

✨ Exclude Bad Traffic - Enables you to exclude low-performing placements, site categories, disable search partner sites, etc.

✨ Monitoring - Monitors performance issues, explores account segments, views graphs, trends, and behavior metrics from Google Analytics.

✨ Reporting - Allows you to create templates with your brand and colors, provides percentage-based scores and scheduling options to generate reports automatically.

Pricing

Opteo has 4 Premium Plans, starting from $129 monthly, each with a 30-day Free Trial.

9. Acquisio

Acquisio offers a range of features for managing digital marketing campaigns across multiple channels, including Google Ads, Bing Ads, Facebook Ads, Instagram, etc.

Moreover, the tool has features for bid and budget management, budget distribution, and local lead estimation.

Acquisio also provides APIs, such as reporting, launching, provisional, optimizational, etc.

Key Features

✨ Bid and budget management - Allows you to set rules, strategies, and budgets to optimize campaigns based on your goals and budget levels.

✨ Reporting - Provides pre-configured report templates you can customize, white-label them, automate their delivery, etc.

✨ Cross-channel targeting - Allows you to target customers across devices and platforms based on their browsing patterns and interests.

✨ Workbench - Provides a centralized hub where you can customize columns, date ranges, etc., to analyze trends and optimize performance.

Pricing

Acquisio’s pricing is upon request, but according to GetApp, it is subscription-based and starts at $199.00 per month.

10. Madgicx

Madgicx is a digital advertising platform that uses AI and machine learning to help you optimize your online advertising campaigns across multiple channels.

It analyzes data points from your website, social media accounts, and other online sources to:

• Build an audience profile, 

• Identify trends, behaviors, and purchase patterns.

Thus, you can create and manage multiple ad accounts, targets specific audiences, and analyze ad performance in real time.

Key Features

✨ AI Marketer - Optimizes and automates ad campaigns thanks to advanced AI and machine learning algorithms.

✨ Marketing Analytics - Offers customizable reports and insights to improve your campaign performance.

✨Tracking - Tracks the performance of your ad campaigns in real time, and checks metrics such as impressions, clicks, conversions, etc.

✨ Creatives - Allows you to create dynamic and personalized ad creatives to resonate with your target audiences.

Pricing

Madgicx offers 3 different plans, one of them being The All-in-One package, which starts from $51 per month and has a 7-day Free Trial.

Which Google Ads Management Tool Might Be Best For You?

If you still haven’t started using Google Ads management tools, our list will be more than enough to get you going.

However, it may still be hard to choose which is best for your ad campaigns. 

If your primary focus is keyword planning, then tools like Google Keyword Planner or Google Trends might be your best choice.

On the other hand, if you require robust analytics tools or detailed monitoring, then Acquisio or Swydo might serve you best.

However, although it is important to have a tool that tackles a specific aspect of managing ads, it is even better when you have a tool that can combine multiple aspects.

A tool such as ADTools - an all-encompassing solution that addresses every step of ad management. 🚀

Why Should ADTools Be Your Top Pick?

ADTools is a digital advertising tool that enables you to launch a cross-platform advertising campaign by simply providing a link to a website.

Thus, in only a few clicks, you can fine-tune automatically selected advertising creatives.

Not only can you improve your ad management and personal branding across multiple advertising platforms, but you can also:

🔥 Expand reach with cross-platform advertising,

🔥 Simlify the ad creation process

🔥 Target your audience easily based on geographical regions and audiences.

📢 Coming Up

We’re about to launch API integrations for even smoother feature integrations, so stay tuned.

Join us today and manage your ad campaigns effectively.

Keep Learning:

7 Reasons Why Your Facebook Ads Don't Convert [Solved]

Unlocking Business Growth: The Unmissable Importance of PPC Advertising

Mastering Go-To-Market Strategies

Ad Creation Unleashed: A Beginner's Guide to Crafting Compelling Ads