The Best Facebook Ads Strategy for eCommerce To Grow Sales
- May 26, 2024
As Facebook is the most popular social network platform with over 3 billion active monthly users, ads have a huge potential to reach a wide audience.
Still, you need to understand the best ways to advertise your product so it can reach new customers.
In this text we will go through best Facebook Ads strategy for eCommerce, to help you understand how to elevate your campaigns and get more conversions with lower costs.
Let’s begin!
Why Your Ecommerce Needs a Facebook Ads Strategy?
Facebook Ads is a tool that can't be ignored if you want to drive traffic to your ecommerce store. Here are some reasons why your ecommerce needs a Facebook Ads Strategy:
✔️With over 3 billion active monthly users, it provides access to a wide range of potential customers.
✔️Highly targeted audience makes it an ideal platform for advertising your products.
✔️With a strong Facebook Ads strategy, you can increase your brand visibility and drive traffic to your eCommerce store, leading to more conversions.
✔️Ability to choose from a variety of ad formats that enables you to create ads that fit your objectives and budget.
Why Is Meta Pixel Important?
The Meta Pixel is a tracking code that allows you to monitor user behavior and actions on your website.
It can track various events, such as purchases, abandoned carts, and page visits, which can give you valuable insights into your customers' behavior.
Here are some reasons why you should have Meta Pixel on your website:
Enhanced Ad Performance Tracking: The Meta Pixel allows you to track sales and measure the effectiveness of your Facebook Ads campaigns, ensuring that you can see which ads are driving the most conversions.
Retargeting and Audience Building: It enables you to retarget users who have previously visited your website or interacted with your ads, increasing the likelihood of a successful conversion. Additionally, you can create lookalike audiences based on the data collected, expanding your ad reach.
Optimized Ad Spend: By providing detailed insights into ad performance, the Meta Pixel helps you optimize your ad spend, ensuring you get the most out of your advertising budget by focusing on the most effective ads.
6 Steps to Create the Best Facebook Ads Strategy for Your eCommerce Business
1. Research Your Competitors Ads
Analyzing competitors is important because it can help you identify what they're doing well and what you can improve in your own Facebook Ads strategy.
By researching your competitors' ads, you can gain valuable insights into their targeted audience and messaging, which can increase the overall quality of your ads.
What to Look For?
Here are some things to pay attention to when analyzing your competitors' ads:
👉Ad Format and Creativity: Look at how they design their ads, including images, videos, or carousels they use.
👉Messaging and Call to Action: Pay attention to what they say in their ads and what action they encourage users to take.
👉Targeted Audience and Demographics: Consider who they're trying to reach and what demographics they're targeting.
👉Engagement and Interaction: Notice how people are reacting to their ads, including the number of likes and comments they're getting.
👉Landing Page: See where their ads lead people. This could give insight into their overall marketing funnel and strategy.
How to Find Competitors' Ads?
1️⃣Go to your Meta Ads Library and search for your competitors by name.
2️⃣Use Facebook's Audience Insights to see which pages your target audience engages with. These pages could be your competitors.
3️⃣Use other tools or platforms to search for competitor ads in a given country or niche.
4️⃣Check your competitors' websites and social media pages for ads.
5️⃣Use keyword research tools to search for ads related to your industry or niche.
2. Choose Proper Facebook Ad Placements
Facebook Ad Placements are channels and locations on Facebook where you want your ads to appear.
Choosing the proper placements is important because it ensures that your ads are shown to the right audience and displayed in a relevant and engaging way.
It's possible to use multiple placements, and it's recommended to do so to increase the chances of reaching your target audience.
What Facebook Ads Placements Are Available?
Here are the types of placements available for Meta Ads (including Facebook, Messenger, Instagram and Meta Audience Network):
👉Feeds: Facebook Feed, Instagram Feed, Instagram Profile Feed, Facebook Marketplace, Facebook Video Feeds, Facebook Right Column, Facebook Business Explore, Instagram Explore, Instagram Explore Home, Messenger Inbox.
👉Stories and Reels: Facebook Stories, Instagram Stories, Instagram Profile Reels, Messenger Stories, Instagram Reels, Facebook Reels.
👉In-Stream Ads for Videos and Reels: Facebook In-Stream Videos, Ads on Facebook Reels.
👉Search: Facebook Search Results, Instagram Search Results.
👉Messages: Messenger Sponsored Messages.
👉Apps and Sites: Audience Network Native (banner and interstitial), Audience Network Rewarded Videos.
3. Create a Fitting Facebook Ad Creative
Facebook Ad Creative refers to the visual elements of your Facebook Ads, including images, videos, and ad copy.
Be creative and careful at the same time. People tend to skip Ads if they realize the post is an ad before they read it because they don't want to be sold to and prefer content that feels organic.
Ad Creative Key Elements
Here are some key elements to keep in mind when creating your Facebook Ad Creative:
👉Use the correct format and sizing to ensure your ad displays correctly on all devices.
👉Use complementary colors and appealing imagery to catch the audience's attention.
👉Use a proper font that is easy to read and matches your brand identity.
👉Include faces in your ad creative to make it more relatable and human.
How to Create Facebook Ad Creative
1️⃣Identify your target audience by creating a customer persona and researching your market to understand what appeals to your ideal customers.
2️⃣Decide on which type of ad creative to use. Facebook offers several ad formats, including Image, Video, Carousel, and Collection ads. Choose the format that best fits your marketing objectives and resonates with your target audience.
3️⃣Use various tools to create adequate ad creative, such as Canva, Adobe Creative Suite, or Facebook's own Creative Hub.
4️⃣Perform A/B testing to determine what works best for your audience. Test different ad copy, visuals, and formats to see which generates the most engagement and conversions.
📢 Pro Tip
AdTools can create ad campaigns with a compelling visual preview according to your needs.
You can use your images or ones from our rich library to elevate the quality of your Ad Creative across different platforms, including Facebook, Instagram, and Google Ads.
4. Write a Good Facebook Ad Copy
The Facebook Ad Copy refers to the text elements of your Facebook Ads, including headlines, body text, and call-to-actions.
Good Ad Copy is important because it can determine whether a user clicks on your ad and, ultimately, whether they convert. Here is important to keep an eye on the Facebook character limitation for each type of Ad. These are the character limitations as of May 2024:
How to Create A Good Ad Copy?
Here are some steps to create effective Facebook Ad Copy:
👉Keep it concise and to the point while still delivering a clear and compelling message.
👉Use attention-grabbing hooks and an adequate tone to communicate the value of your offering and encourage users to click.
👉Make sure the ad copy corresponds with your landing page to provide a consistent user experience.
👉Select a corresponding Call-to-Action button that aligns with your objective and guides users toward the desired action. Facebook offers various CTA options, and their availability depends on your campaign objective and ad placements.
Elements To Keep In Mind
Here are some elements to keep in mind to create effective Facebook Ad Copy:
1️⃣Identify your target audience and what messaging resonates with them. Use language that appeals to their pain points, desires, and values.
2️⃣Use proven copywriting techniques such as storytelling, emotional appeals, and social proof to create a good ad copy.
3️⃣Test multiple ad copy variations to see what works best for your target audience.
4️⃣Avoid using words that might cause Facebook to reject your ads, such as sensitive topics or misleading claims. Thoroughly review Facebook's advertising policies and guidelines before creating your ad copy.
📢 Pro Tip
AdTools offers a simple-to-use AI creative content creator.
It includes numerous engaging headlines and descriptions based on your products or services and helps you to reduce costs while maintaining the highest quality of your content.
5. Track and Retarget Cart Abandonment with Conversion Pixel
Retargeting cart abandonment involves displaying ads to customers who have added items to their online shopping cart but did not complete the purchase.
This technique is important because it can help eCommerce businesses recover lost sales and increase revenue through targeted advertising.
Key Segments for Retargeting Cart Abandonment
Here are the main segments that cart abandonment campaigns aim towards:
👉Users who visited product pages, added items to their cart, but did not complete the checkout process.
👉Visitors who clicked on cart pages but did not proceed with the purchase.
👉Shoppers who began the checkout process but did not complete their purchase.
👉Visitors who abandoned the cart due to high shipping costs.
👉Customers who left because the site timed out during checkout.
6. Analyze the Data
Facebook Ad Data refers to the data generated from advertisements that run on the Facebook platform.
Understanding this data is important as it gives insights into ad campaigns' performance and helps optimize them for better results.
Key Facebook Ads Metrics
Key Facebook Ads Metrics include:
👉Performance Metrics: These metrics measure the effectiveness of your ad campaign in achieving its objectives. The most important performance metrics include results, cost per result (CPR), and click-through rate (CTR).
👉Engagement Metrics: These metrics measure how people interact with your ad, such as by liking, commenting, or sharing it. The most important engagement metrics include post engagement and link clicks.
👉Conversion Metrics: These metrics measure how people take action after seeing your ad, such as by making a purchase or submitting their contact information. The most important conversion metrics include sales (add to basket and purchases) and leads.
Benefits of Tracking The Data
Benefits of tracking Facebook Ads data include:
1️⃣By analyzing the data, you can refine and optimize your ads, leading to improved performance over time.
2️⃣It offers insights into your audience's behavior and preferences, helping you tailor your messaging and targeting for maximum impact.
3️⃣With access to detailed data, you can make informed decisions when planning future ad campaigns, increasing the likelihood of success.
4️⃣Understanding the ROI of your Facebook Ads allows you to allocate your budget more effectively, ensuring you get the most out of your advertising spend.
📢Pro Tip
Facebook analytics can be confusing and complicated at times. With the AdTools platform, you can analyze the most important data in real-time and conclude how your campaign performs.
Additional Quick-Tips
Here are some things to pay attention to:
💥High-Converting Landing Pages: To improve the performance of your Facebook Ads campaign, create high-converting landing pages that are optimized for your target audience and objective.
💥Run Ads at Optimal Time: Test different times of day and days of the week to determine when your target audience is most active on Facebook, and run your ads during those times for better results.
💥Exclude Existing Customers: To avoid wasting ad spend on people who have already made a purchase or completed a desired action, use the "exclude existing customers" option in your ad targeting. This will prevent your ads from being shown to people who have already converted.
💥Run Retargeting Campaigns: This one is quite the opposite, and you can use Facebook's retargeting feature to reach people who have already interacted with your business. For example, by visiting your website or adding items to their shopping cart. Retargeting can help improve conversions by showing ads to people who are already familiar with your brand.
💥Use Emojis: Using emojis in your ads can help make them more eye-catching and engaging for your target audience. Just be sure not to overuse them or appeal unprofessional.
How Can AdTools Contribute to Your eCommerce Sales Growth?
AdTools is a powerful platform that can help eCommerce businesses to grow their online sales through effective advertising.
With a variety of features designed to optimize ad campaigns on Google, Facebook and Instagram, AdTools can help you reach target audiences, and increase conversions and drive business growth.
How It Works
🌟Choose a website or landing page to direct your customers to.
🌟Select target regions, whether specific cities or countries.
🌟AdTools automatically allocates your business sector based on the provided landing page.
🌟AdTools analyzes your website and suggests a set of headlines for your ads. You can choose your favorites or add your own.
🌟AdTools offers a vast image library for creating eye-catching digital banners, and you can also add your own images.
🌟Choose the budget for your campaign and launch it.
🌟Receive clear, easy-to-understand stats on how your ads are performing once your campaign is live.
Join us today, and help your eCommerce businesses drive more sales, attract more customers, and achieve their business objectives with ease.
