10 Best Ad Management Tools To Consider In 2024

Running paid ads effectively can be challenging. 

Imagine trying to run multiple ad campaigns across different platforms manually. 

It can usually be an overwhelming and complicated process, and mistakes are bound to happen. 

With the help of ad management tools, you can automate many processes, ensuring your ads reach the right audience at the right time.

This blog post will guide you through the best ad management tools available and guide you through the following:

• Importance of using ad management tools

• Features to look for in ad management tools

• List review of top 10 ad management tools

• Tips on choosing the right tool for your business

Let’s dive in.

What are Ad Management Tools?

Ad management tools are software solutions that help you manage, optimize, and track your advertising campaigns across multiple platforms. 

They streamline your workflow, enhance your targeting capabilities, and provide valuable insights, making your advertising more efficient and effective.

These tools integrate with platforms like Google, Facebook, and Instagram, allowing you to create, monitor, and adjust your ads using features like: 

• automated bidding, 

• audience targeting, 

• content creation,

• Ads creation, scheduling and testing, and 

• performance analytics.

Importance of Ad Management Tools

Using ad management tools is crucial for anyone running multiple ad campaigns as those tools:

• Save your time by automating repetitive tasks and provide insights through detailed analytics. 

• Help you make data-driven decisions that can improve your ad performance.

• Help you stay within budget by offering real-time monitoring and spending limits while preventing overspending. 

In short, using ad management tools can transform your advertising efforts, making them more efficient and effective.

But it’s important to find the one that provides you with the features you need the most.

Features to Consider When Choosing Ad Management Tools

1. User-Friendly Interface

You want a tool that's easy to navigate, even if you're not tech-savvy. 

Having a tool with a simple dashboard and clear options can save you time and reduce frustration. 

2. Cross-Platform Integration

Your ad management tool should seamlessly connect with multiple advertising platforms like Google, Facebook, and Instagram. 

This allows you to manage all your campaigns from one place. 

3. Detailed Analytics and Reporting

Detailed analytics and reporting are crucial for understanding your ad performance. 

Look for tools that offer comprehensive reports, including metrics like click-through rates, conversion rates, and ROI. 

4. Budgeting and Bidding Options

Managing your budget effectively is essential. 

For this reason, you should choose a tool that offers flexible budgeting and bidding options. 

This feature helps you control your spending and maximize your ROI.

5. Automation Capabilities

Automation capabilities can save you a lot of time. 

Look for tools that offer automated bidding, scheduling, and optimization features. 

These functions help you maintain high performance without constant manual intervention.

Review of 10 Best Ad Management Tools To Consider

1. AdTools: Fast-Food Style Robotic Advertising Agency

AdTools is a digital advertising platform designed for small business owners and ad agencies that helps you automate the creation and management of cross-platform campaigns.

With AdTools, you can streamline your advertising efforts and create effective campaigns at scale while getting improved conversions and ROI.

All without spending too much time on ad setup.

Key features:

• Ad Automation: AdTools allows you to automate the process of running ads, saving you time and resources while ensuring your ads reach your audience effectively.

• Cross-Platform Advertising: This feature allows you to easily create ads across various platforms without switching platforms and tabs.

• AI-generated Copies: Get an AI-generated set of headline and ad copy suggestion ideas based on your website to help you create your campaign more easily.

• Comprehensive Analytics: Track your campaign performance and monitor key metrics with clear, easy-to-understand stats to optimize them and drive better results.

• AdTools PRO: Provides you with advanced features for managing campaigns, including:

  • Simplified content and Ad creation.

  • AI-powered keyword selection and optimization.

  • Smart budget management.

Pricing

AdTools offers three fixed monthly budget campaign options: £500, £700, and £1500. The service charge is £20, and no subscription is needed.

You can also start using AdTools PRO for free, getting 1000 trial tokens. After the trial ends, the monthly fee is $49, and the pack of 1,000 additional tokens for AI-generated content is $10.

2. AdRoll: Digital Advertising Platform for Brands and Agencies

AdRoll is a digital advertising platform for brands and agencies that offers comprehensive analytics, retargeting options, and cross-platform integration. 

It allows you to easily manage your campaigns and get detailed insights to improve performance. However, if you don’t want to deal with the ads and spend time managing them, you can hire someone from AdRoll’s team to do it for you.

Key features:

• AdRoll takes customer data protection seriously, with features like consent management that make it easy to stay safe.

• The tool allows you to easily run display ads by adding animation, audio, images, and videos.

• With a retargeting feature, you can send automated emails and show display ads to potential customers without being intrusive.

Pricing

AdRoll provides you with 3 pricing plan options:

• Pay as you go - that supports native and display ads, 

• Marketing & Ads+ plans - that support Meta Ads and start at $36 monthly.

• Custom pricing plan that depends on your needs.

3. AdEspresso: Digital Advertising Made Easy, Fast & Effective

AdEspresso is a digital advertising platform that simplifies ad creation and allows you to create, test, and optimize multiple ad variations quickly.

This tool is ideal for those who want to find the best-performing ads without much hassle.

Key features:

• Easy to use - this campaign creation tool lets you quickly create and run a campaign, saving time and allowing you to focus on other parts of your business.

• A/B Testing - This feature helps you test different ad headlines, copies, images, and call-to-actions to see which works best for your audience.

• Detailed Analytics - Allows you to track campaign performance and measure metrics like impressions, clicks, and conversions to make better decisions based on real-time data.

Pricing

You can try AdEspresso for free for the first 14 days, and their monthly plans start at $49, $99, and $259, depending on the package.

4. Criteo: The Commerce Media Platform for the Open Internet

Criteo is a commerce media platform that uses machine learning to create personalized ads and optimize your campaigns to reach the right audience and drive more sales. 

Criteo is great for e-commerce businesses looking to boost their online sales and improve the ad management process.

Key features:

• AI Engine Product Recommendation - Use the AI engine to remove the guesswork, identify the right products for each shopper to optimize the campaigns’ performance.

• Reengage option - Easily run dynamic ads to reengage customers and help them discover more of your products they might like.

• Predictive Bidding - Its predictive option automatically handles budgeting by setting the best bid for every impression that comes through your campaign.

• Dynamic Creative Optimization - Use the true and real-time ad personalization to optimize your creatives for better performance.

Pricing

Criteo’s pricing plan is custom and depends on your needs. To find it out, you need to contact their sales.

5. Influ2: Person-Based Ads That Help You Sell

Influ2 is a B2B ad management platform that helps you target specific decision-makers in your target group and see how they interact with your ad.

This tool is ideal for companies looking to reach key decision-makers by aligning content and using marketing signals it recognizes to get optimal results.

Not only does it help you use engagement data to educate prospects, build trust, and time your sales outreach perfectly, but it also allows you to track your ads performance easily.

Key features:

• Easy to use and set up, providing you with a user-friendly interface.

• Person-based targeting helps you run ads where they are most effective, such as on LinkedIn, Google, and Amazon.

• Its impact and revenue measurement feature provides helpful tips that can help you turn guesses into data-driven decisions.

Pricing

Influ2 pricing is custom, and you need to contact them and schedule a demo call for more info.

6. 6sense - The Only ABM Platform Powered by Revenue AI

6sense is an account-based marketing (ABM) platform powered by AI. 

It helps you understand your target audience’s buying behavior, prioritize sales and marketing accounts, and create personalized campaigns that convert.

Its proprietary Revenue AI feature collects data on website activity, company size, buyer profiles, and intent, helping you understand when to contact them and what to say.

Key features:

• Personalized ads - The platform uses your account data to create targeted display ads, which boost the chances of conversions.

• Account identification - Allows you to sort anonymous and known buyers to manage your ads better and personalize them further.

• Predictive analytics - The AI-powered tool predicted buyer stages and the best times to engage potential buyers.

Pricing

To get pricing information for their services, you need to contact the 6sense team. Before deciding, you can also book a free demo to see how the tool adapts to your needs.

7. Epom Adtech Solutions: Your Superior Customization & Support

Epom is an all-in-one advertising platform for managing and displaying video and mobile ad campaigns. 

It provides tools for ad serving, tracking, and optimization that are suitable for businesses that need customizable ad management solutions with excellent customer support.

It offers 40+ different formats of high-performing ads like banner ads and corner pop-ups to help you maximize your campaigns ROI.

Key features:

• Precise targeting - Target your audience precisely with over 20 options such as location, age, language, and device. 

• Real-time tracking - Get a real-time data at every stage of your campaign, so you can make changes and allocate your budget to the most effective ads or, remove them easily if they start underperforming.

• White label option - Re-brand the tool and customize its interface to get your in-house platform.

Pricing

The pricing starts from $212 per month for the light plan that has fewer options, and higher plans provide a wide variety of choices starting from $850 for growth, and $2125 for Pro plan.

Epom also provides a custom plan option based on your specific needs.

8. WordStream: Online Advertising Made Easy

WordStream is a digital advertising platform known for its user-friendly interface and powerful features. 

It helps you manage and optimize your online advertising campaigns effectively. 

This tool is perfect for small businesses and agencies looking for an easy-to-use solution, providing you with various free tools to simplify your advertising efforts.

Key features:

• Adjust spending - Optimize your budget with WordStream’s XMO technology that helps you adjust spending between channels based on real-time campaign performance and get better results.

• Customer-centered dashboard - Get valuable insights, tracking, and reporting within WordStream’s AI-powered lead management platform to optimize leads.

Pricing

You need to contact them and schedule a demo to get information about the pricing.

9. Revealbot.com: Automate Your Ad Strategies

Revealbot is an automation ad management tool that allows you to automate bidding, scheduling, and optimization tasks for your campaigns. 

This tool is ideal for those who want to save time and money while maintaining high ad performance.

Key features:

• Bulk ad creation - Run multiple ad campaigns at once by creating them in one place using different variations of the title, copy, and visuals, to save you hours of work.

• Custom automation - Automate over 20 actions in your Facebook ad campaign and combine multiple actions into one automation process.

• Set custom metrics - Easily set custom metrics to see if your campaigns are meeting your goals without extra effort.

• Set custom timeframes - Focus on data from specific time periods to find the one you care about most in your ad campaigns.

• Various integrations - Connect your account with different platforms and accounts to make your data easy to share and export to other places.

Pricing

Revealbot provides you with two pricing options: 

• Pro that starts with $99 per month for the $10k monthly budget spent, and 

• The custom pricing plan.

10. StackAdapt: Industry-Leading Programmatic Advertising Platform

StackAdapt is a programmatic advertising platform that specializes in pay-per-click (PPC) advertising. 

StackAdapt is great for businesses focused on maximizing their PPC performance.

It uses business data to provide unique insights, helping you create and deliver effective campaigns to your target audiences.

StackAdapt provides you with detailed analytics and reporting, helping you optimize your PPC campaigns with real-time data.

Key features:

• From 0 to 1 - Its advertising campaigns feature provides you with everything you need to run ads, from planning to analysis and report.

• Various channels support - This is great for marketers who use more than just social media and browser ads. I was surprised to see options for connected TV and in-game ads.

• Support almost any industry - Their services are designed for various industries, including finance, healthcare, and gaming.

Pricing

You should contact them for pricing information.

How to Choose the Right Ad Management Tool for Your Needs?

Before choosing the right ad management tool for your business, here are the points to keep in mind during this process:

1. Define Your Advertising Goals

Before choosing an ad management tool, clearly define your advertising goals. 

Are you looking to: 

• Increase brand awareness, 

• Drive sales, or 

• Generate leads? 

Knowing your objectives will help you select a tool that aligns with your needs. 

2. Consider Your Budget

The budget is important in choosing the right tool for your business.

Some tools offer free basic versions, while others require a subscription. 

Consider your budget so you can choose a tool that provides the best value for your investment. 

3. Evaluate the Platform's Features

Make a list of essential features you need in an ad management tool. 

Do you need advanced analytics, automation capabilities, cross-platform integration, or all of these features?

Compare different tools based on these features and choose the ones that fit you most. 

4. Check Customer Reviews and Ratings

Customer reviews and ratings can provide valuable insights into a tool's performance and reliability. 

Look for reviews on reputable websites(such as G2, Capterra, etc.) and consider the overall rating and feedback from other users to make an informed decision.

Which Ad Management Tool To Choose?

As we move further into 2024, ad management tools will continue to evolve, with automation and AI playing even bigger roles, making ad management more efficient and effective. 

Cross-platform integration will become even more seamless, allowing businesses to manage their ads across multiple channels effortlessly. 

In essence, the future of ad management tools looks bright, with more innovative features and capabilities on the horizon. 

However, although it is important to have a tool that tackles a specific aspect of managing ads, it is great to have a tool that combines multiple aspects.

A tool such as AdTools - an-all in one advertisting solution that helps you manage every step of your ad campaigns. 

Not only can you improve your ad management and personal branding across various platforms, but you can also:

🔥 Simlify the ad creation process,

🔥 Target your audience easily based on geographical regions and audiences,

🔥 Analyze your KPIs and dashboards in real time to make the best decisions.

Interested in giving it a try?

Join us today and start managing your ad campaigns effectively.

FAQ

What is the best advertising management tool?

The best advertising management software depends on your specific needs and goals. 

If you need a tool that simplifies ad creation, AdTools is a great choice. 

However, AdRoll is highly effective for brands and agencies seeking retargeting options. 

Each tool has its strengths, so it's important to match the tool to your objectives.

What is an ad management tool?

An ad management tool is software that helps you create, manage, and optimize your advertising campaigns across multiple platforms. 

These tools offer features like automated bidding, detailed analytics, and cross-platform integration. 

For example, AdTools allows small businesses to launch cross-platform campaigns with ease, while TapClicks provides advanced reporting and automation features.